Why Generative Engine Optimization (GEO)?
Generative AI & AI Assistants are a game-changers impacting the Digital Visibility, Traffic, and Revenue of All Online Businesses
Consumer Behavior
Personalised chat responses drive greater trust and authority. Changing where buy signals start meaning search as we do today, is irreversibly changing.
Search
Generative-AI doesn’t work like a search engine.
Traditional optimisation strategies are becoming ineffective as more real-estate is given to AI responses.
Visibility
AI Agents and AI Overviews use is on the increase.
Brands struggle with visibility as they are not promoted sufficiently within community dialogue.
Innovation
Adoption of voice and AI assistants is growing, changing how we use the Internet.
Consumers have moved on; brands lack the tools to keep up.
Virtual Personal Assistants
8.4 Billion Virtual Voice Assistants are in use today.
Voice Search Adoption
72% of consumers have used voice search.
Halo Effect
71% of people that have used a GPT previously find the responses credible.
Answer Engine
90 million will use AI as there primary search tool by 2027.
Rise of AI Responses
75% of a mobile device screen is taken up by AI.
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What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the process of optimizing your brand’s content and digital presence. Hence, it appears in AI-generated responses from tools like ChatGPT, Google AI Overviews, Bing Copilot, Perplexity, and other generative platforms. As users increasingly rely on these AI assistants to find information, GEO ensures your business is mentioned as a trusted, authoritative source, just like traditional SEO does for search engines, but tailored for the future of discovery.
How is GEO different from traditional SEO?
While traditional SEO focuses on getting your website to rank high in search engine results pages (SERPs), GEO is all about optimizing for AI language models that generate answers instead of listing links. These engines pull from trusted content across the web, structured data, FAQs, brand mentions, and authoritative content. GEO adapts your messaging and presence so that AI engines can understand, trust, and reference you when generating responses to user queries.
Why does my business need GEO now?
Search behavior is shifting rapidly. By 2026, up to 25% of search traffic is expected to bypass traditional engines entirely in favor of conversational AI platforms. If your business isn’t optimized for how AI tools find and present information, you risk being invisible to the next generation of online users. GEO gives your brand a competitive edge, ensuring you’re part of the conversation wherever and however people search.
What kind of results can I expect from GEO?
With GEO, your brand becomes more visible in AI-generated content and recommendation systems. This can lead to increased web traffic, more brand mentions in AI assistants, improved user trust, and even direct conversions when AI tools suggest your products or services. While GEO isn’t about instant rankings, it builds long-term digital equity in how AI platforms “think” about your brand.
Will GEO improve my traditional search rankings too?
Yes, often it does. GEO involves creating high-quality, structured, and authoritative content, practices that also benefit traditional SEO. Many elements we focus on, such as answering specific user intents, using schema markup, and building topic authority, can boost both your organic rankings and your AI visibility at the same time.