Generative Engine Optimization Articles

Have you ever stopped and wondered what a prompt is?  Or perhaps a token, or context?  And let’s not forget hallucinations. It’s incredible how technology subtly but profoundly influences our use of words and the way we speak. Or when the word Google became a verb, meaning to search. It’s embedded within our language, and […]

Sponsored by AI: Echoes of Google’s Monetization in Generative Search Shortly after the turn of the century, Google unveiled AdWords, a pivotal moment in the evolution of online advertising. While not the first to offer Pay-Per-Click (PPC) advertising, Google combined the approach with customer intent-driven search results, fundamentally reshaping how businesses engaged with consumers online.

Have you ever queried a generative AI, like OpenAI’s GPT or Perplexity, to describe an image? I recently asked OpenAI to describe a photograph from a U.S. presidential inauguration, and here’s what it produced: The photograph shows a formal event where a man in a dark suit, white shirt, and maroon tie is raising his

Just the Facts ma’am, Just the Facts How do Large Language Models (LLM), the AI technology behind GPT’s like ChatGPT, Google AI Search, and Perplexity understand the questions we ask? It’s all about the information surrounding the topic that we ask about. Information such as: They use all three to establish the most likely meaning,

Did you know that AI Agents are made possible thanks to Generative-AI and the Large Language Model (LLM) that the technology is dependent on? In this week’s newsletter, we delve into why AI Agents are a game changer, and why embracing Generative Engine Optimization in your SEO strategy is key to staying ahead in an

Did you know that text-based generative AI uses public Internet-sourced information in two ways? First, to learn, and second, to answer questions. The mechanics behind each mechanism are rather complex; however, suffice it to say that in both cases, the AI converts everything that it receives into numbers before learning from or generating responses to

When did Google become a verb? I had to look it up. It was 2002, when the American Dialect Society nominated “Google” as word of the year. Just four years after Google became readily available to us all, the word had become synonymous with searching the Internet. Over twenty years later, we continue to have

It has been an incredible week in the world of AI Search. Google announced that over a billion people have used AI Overviews. I find this amazing, especially as Google were late to the game, launching AI Overviews in 2024 to a limited audience and a full year after Bing integrated with OpenAI. Today, over 52% of

Influence of SEO on AI Overviews At the beginning of the week, I came across a post on Reddit titled “I prefer authentic search results.” It had over 62,000 upvotes and hundreds of responses, all about the dislike of AI Overviews. Phrases like “information is wrong,” “contradiction,” “no fact checking,” and “I want sources, not

In the late 1990s, I worked in Palo Alto. Just around the corner was Netscape, which I thought was uber cool. My go-to search engine was Altavista, although I knew people who had started using something new, Google. Its simplicity starkly contrasted with the competition, and I remember it offering better results than the competition.