Generative Engine Optimization Articles

Early in 2024, ​Psychology Today​ published an article citing research on how generative AI may influence how and whom we trust. The research suggested that AI technology is influencing our sense of trust, particularly, as people we perceive machines as reliable. The research went on to suggest that by using social features through a chat […]

The Evolution from SEO to GEO In January 2023, Microsoft announced that Bing would use OpenAI (aka ChatGPT) to create its results, giving rise to Search Generative Experience (SGE), now known as AI Overviews. Google’s alternative came a year later, launching AI Overviews experimentally during 2024 and then only across specific markets. By the end