Generative Engine Optimization
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Beyond SEO: Why Generative Engine Optimization (GEO) is Key to Succeeding in the Future of Search
In January 2023, Microsoft announced that Bing would use OpenAI (aka ChatGPT) to create its results, giving rise to Search Generative Experience (SGE), now known as AI Overviews.
Beyond Keywords: Understanding How Large Language Models (LLMs) Work and How They Can Be Influenced
In the late 1990s, I worked in Palo Alto. Just around the corner was Netscape, which I thought was uber cool. My go-to search engine was Altavista...
The Great AI Overview Opportunity and Why SEO is the Driving Force Behind It?
At the beginning of the week, I came across a post on Reddit titled “I prefer authentic search results.” It had over 62,000 upvotes and hundreds of responses, all about the dislike of AI Overviews.
Are Your Products and Brand Being Presented Correctly in AI Overviews?
Today, over 52% of all Google searches have an AI Overview. That’s 52% of all searches where the traditional SERPS hasn’t been visible, replaced, at least on a cellphone, with the AI-driven response.
Why your customer's bias can impact your brand visibility
When did Google become a verb? I had to look it up. It was 2002, when the American Dialect Society nominated “Google” as word of the year. Just four years after Google became readily available to us all, the word had become synonymous with searching the Internet.
Each AI [ChatGPT, Perplexity, Google] Uses Keywords and Emotional Intent Differently
Did you know that text-based generative AI uses public Internet-sourced information in two ways? First, to learn, and second, to answer questions.
Why AI Agents Will Change How Our Customers Find Us Online
Did you know that AI Agents are made possible thanks to Generative-AI and the Large Language Model (LLM) that the technology is dependent on?
GEO: Just the Facts ma'am
How do Large Language Models (LLM), the AI technology behind GPT’s like ChatGPT, Google AI Search, and Perplexity understand the questions we ask?
Why Generative AI Struggles with Satire: and What This Means For How it Understands Your Website
Have you ever queried a generative AI, like OpenAI’s GPT or Perplexity, to describe an image? I recently asked OpenAI to describe a photograph from a U.S. presidential inauguration, and here's what it produced