Sales and Advertising
Sales and Advertising articles from Get Heard Online
Featured
February 18, 2025
Early in 2024, Psychology Today published an article citing research on how generative AI may influence how and whom we trust.
James Hocking
Articles
April 23, 2025
James Hocking
Sponsored by AI? How Search Engines Might Integrate Advertising
Shortly after the turn of the century, Google unveiled AdWords, a pivotal moment in the evolution of online advertising. While not the first to offer Pay-Per-Click (PPC) advertising, Google combined the approach with customer intent-driven search results, fundamentally reshaping how businesses engaged with consumers online.
May 6, 2025
James Hocking
The Invisible AI Revolution: Why Consumers Don't Know They're Prompting
Have you ever stopped and wondered what a prompt is? Or perhaps a token, or context? And let’s not forget hallucinations.
July 23, 2025
James Hocking
AI Search and Your Sales Funnel
As AI Search tools like Copilot, Perplexity, and ChatGPT release analytics presenting the usage across their respective platforms, why would a business want to invest in and use an AI Search tracking tool?